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Sustainability: From Cost to Profit - Forum, October 20-21



Sustainability: From Cost to Profit   - Forum,  October 20-21

Promoted by the Embassy of Italy in the United States

Sustainability: From Cost to Profit

A forum with Italian and US experts

 October 20-21, 2021

Forum online. In person by invitation, only. 


Organized by Istituto Italiano di Cultura in New York and La Voce di New York on the occasion of the 5th Edition of the Sustainable Development Festival promoted by Alleanza Italiana per lo Sviluppo Sostenibile (ASviS) and in view of COP26.


The Forum will address the issue of sustainability in its various aspects: financial and productive, economic and ecological, cultural and social. The discussion will explore the topic of sustainability from a double perspective:

a) from being perceived as a cost, sustainability must become a growth factor.

b) sustainability should be nurtured not only on the field of environment and ecology, but also society, art and culture.

The discussion will focus on the best practices of sustainability connecting several dimensions: economic, cultural, social, scientific, technological. The forum will promote a dialogue between journalists, economists, companies, scientists, intellectuals, and young leaders belonging to Italy, Europe and the United States.

In parallel with the Forum, the Italian Cultural Institute will host an exhibition on sustainable fabrics by Italian fashion houses (12-26 October).


The forum will be available live on YouTube: (October 20) (October 21)




The Forum will also be recorded, and broadcasted on “Stanze Italiane” with English subtitles for the Italian speakers on the IIC-NY web-platform:

The format of the Forum will be hybrid (speakers will participate online and in person).
Forum online. In person by invitation, only.


Organizing committee: Fabio Finotti, IIC NY-Director; Giampaolo Pioli, President-CEO “La Voce di New York”; Mario Calvo Platero, Chairman Palazzo Strozzi Foundation USA - President GEI; Antonino Laspina, Italian Trade Commissioner; Cinzia Zuffada, ISSNAF President, Chair of the Board; Alessandro Melis Italian Pavillon – XVII Biennale di Venezia – Curator.



Date: Da Sunday, October 17, 2021 a Thursday, October 21, 2021

Entrance : Free