Cortina 1956-2026: a renewed Olympic visual identity
A talk by
Raffaella Paniè
Brand, Identity and Look
for the Games Director
Fondazione Milano Cortina 2026
Raffaella Paniè is an expert in brand strategy and communication with over two decades of experience in the field. Since 1997, she has held prominent roles in marketing and communications, including serving as Head of Look and Image for the Torino 2006 Organizing Committee for the Olympic and Paralympic Winter Games. Currently, she is the Brand, Identity, and Look of the Games Director for Milano Cortina 2026. In this leadership role, she spearheads the creative process behind key design elements of the Games, including the emblem, pictograms, mascots, torch, medals, and the overall visual identity, shaping the aesthetic narrative of one of the most prestigious global events.
On the occasion of the exhibition:
Milano Cortina 2026 Olympic and Paralympic Winter Games™
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