Speakers:
Riccardo Giordano Buono (personal trainer and Fitness Nutritionist),
Francesca Verga (physician),
Massimo Lucidi (president of E-Novation Foundation),
Pietro Tagliavini (philosopher).
October 11, 2023 |10 AM | Italian Cultural Institute | 686 Park Avenue, NY | Free admission
In Italian and English
Bellessere is a format of travelling events, born in 2003, which celebrates twenty years this year. Born on the initiative of business journalist Massimo Lucidi – to bring the television faces of nutrition, first and foremost doctors and sports champions to the territories to talk about dietary wellness and good sports practices as they do in television lounges – Bellessere soon became a meeting full of content under the banner of confrontation on the themes of dietary innovation, sports practice, and the promotion of sports, even minor ones, in the name of social inclusion.
Today, it moves in the wake of those human and scientific relations that have been initiated, but is relaunched with the arrival of many new young professionals who passionately claim a sustainable lifestyle that takes care of the person.
It is the ‘time of personal trainers’ who need to nurture not only a healthy and positive outlook, their own and that of their clients, but must embody a spirit full of energy and continuity but also of sobriety and truth, far beyond image. After years of abuse and social drift, we think it is time for a change of gear. It is no longer about appearing, but being: this is the lesson that goes hand in hand with the intuition of Lucidi and Dr Luca Piretta. A university professor and television face, Piretta embodies the soul of the project because he emphasises the seductive and pleasant aspect of always having to keep up to date, in the name of scientific knowledge and not passing fads.
This format is aimed at touching on several topics including childhood obesity. All too often, in fact, our mothers are not sufficiently trained and informed on the correct dietary education to impart to their children, nor on the correct sporting practices. Added to this is the proliferation of gurus and improvised wellness gurus in gyms and non-certified sports centres, who do everything but really help the patient.
Bellessere is growing in order to promote a quality lifestyle, based on a correct diet, sport as an integral part of one’s day, and self-knowledge, and has two main objectives
1. The first is to become a cultural operation, therefore, aimed at promoting a modus vivendi that makes quality and elegance an outpost against the social vulgarities as well as the frenetic pace of our modern times;
2. The second is to offer a showcase for local business excellence, which makes the good, the beautiful and the just, its own entrepreneurial ‘creed’. It is the much-vaunted sustainability!
Doing sport also means respecting the environment, but also believing in and fighting for a world in which economic and social inequalities must and can be reduced, and the values of healthy competition, proper to sport, can take root and rule in the minds and hearts of young professionals, entrepreneurs, or more simply builders of Value and Values in the world of Business and Society.
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