“La cultura della bellezza”
“The culture of beauty”
Book presentation with Authors:
“Creative Communication for socio-humanitarian development”
Biagio Maimone
journalist and expert
in social and political communication
and
“The Match of the Gods”
Marino Bartoletti
journalist and television presenter
“Creative communication for socio-humanitarian development” aims to highlight the pressing need to review the use of language and, more precisely, of words. We can see how often mass media, and even more so social media, convey messages whose contents are pervaded by violence and social hatred, with the intent of discrediting and damaging those perceived as adversaries. What emerges is the creating of a subculture of communication that risks to increasingly impoverish human relationships, through uneducated messages. The pedagogy of life and not of conflict must inexorably flow from the word, moving beyond the widespread superficial thought incapable of in-depth analyses, to allow for the revelation of the deepest and most authentic meanings inherent in the vital fabrics of society.
Biagio Maimone is an Italian journalist and communicator, expert in social and political communication, and a columnist and commentator for various newspapers. It also provides communication services for cultural, political, social, sporting and musical initiatives, both to important public companies and private entities. He is animated by the intention of bringing to life a form of communication that is inspired by relevant social contents, contributing to the various problems that characterize human existence as a convinced activist in the field of civil and human issues. He is one of the protagonists of a new and innovative. socio-humanitarian ferment in the economic and political sphere, aimed at laying the foundations of a project that wants to bring to life a form of economic that he likes to define as “Economy with a Human Face”. It is supported by the belief that every communicative event does not exist in and of itself and that, for this reason, it must be inexorably placed at the service of a noble cause, to which everyone is called to offer their contribution. In addition to the social field, which has forged his communication model, he dedicates a large part of his activity to events of sporting life, daily news, political and institutional life, as well as every aspect of economic life and also to fashion, cinema and entertainment events.
La partita degli Dei: «The most incredible, phantasmagoric, exceptional, let’s say heavenly football match that the human (and perhaps even divine) mind could ever have conceived was about to begin. On the pitch – and what a pitch! – all the greatest champions in history: at least those present in the Location!»
Imagine the “Match of the Gods”, in an extraordinary “stadium”, with extraordinary spectators (especially one) and with extraordinary players. On one side the “Serie A” of Maradona, Vialli, Meroni, Facchetti, Scirea, Paolo Rossi and Valentino Mazzola, on the other the “foreign” team of Pelé, Cruijff, Eusébio, Di Stéfano, Puskás, Jašin and Best. Who will win?
An original and exciting story, for anyone who wants to experience the emotions that only the greatest football champions of all time can offer. From the pen of a writer who, like few others, knows how to tell stories that seem like fairy tales and fables that seem like stories.
Marino Bartoletti is one of the most iconic figures of Italian journalism. He hosted historic programs such as “Il Processo del lunedì”, “Pressing” e la “Domenica Sportiva” and created the famous talk show “Quelli che il calcio”. Music critic, he is one of the greatest experts on the “Sanremo Festival”. With Gallucci he has already published four novels of the successful series “La squadra dei sogni” and the novels “La cena degli dei” winner of the 2021 Bancarella Selection Award, “The return of the gods”, winner of the 2022 Bancarella Sport Award, and “The descent of the gods”.
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