On the occasion of the New York Design Week and of the Italian Design Day
NEW NOW
Broadening the perspective to see the big picture.
A lecture by Giovanni Ottonello
Art Director,
IED – Istituto Europeo di Design
In such a rapidly changing world, is it possible to read the present? What codes are hidden behind a film, a photograph or a piece of clothing? The great challenge today is to understand the contemporary and find new codes, new languages to communicate with generations increasingly distracted by technology. The aim is to stimulate observation and the ability to look at things from different points of view in order to mix skills, cultures and imaginaries.
Giovanni Ottonello was awarded his degree in Architecture at Genoa and after various experiences in the field of museum and scenography-related exhibits, he approached the world of fashion through the study of fabric in its variety of expressions and designs. He helped to set up, order and launch an event at the Diocesan Museum in Genoa; has worked with the National Gallery of Palazzo Spinola and Palazzo Ducale in Genoa, the set designer and director Pierluigi Pizzi and at the Piccolo Teatro in Milan with director Luca Ronconi.
Consultant for Companies (not only in the fashion industry), for projects, visual merchandising or updates on the contemporary as Salvatore Ferragamo, Bottega Veneta, Procter & Gamble, Rubelli, Conbipel, Carrefour, Artsana, Ethos and many others. Food designer for two years at Design Week in Milan, working on a new approach to eating and a new shape of food.
Art Director of IED Istituto Europeo di Design, his current work involves lectureships and participation in seminars and conferences ranging from graphics to fashion, from design to photography and contemporary art in various institutes ad events like IXEL Moda (Cartagena), Benext (Tbilisi), IYDC (Kiev), The Icon Special Project (Jeddah), European Fashion and Luxury Law (Milan), Portugal Home Week (Porto).
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